Our Approach

Coupled with the creativity of our writers, our process ensures that your delivered project matches your specific rhetorical needs. Summarized below, we divide writing projects into four main components:

Explore (Identify, research, and define)

Arrange (Plan, write, and edit)

Style (Fashion, modify, and restructure)

Enable (Supply and support)

Depending on the size of the project these components can vary in length and depth. For example, for a one-page press release we would use these guidelines solely as a reference, but for complex business proposals we would send a client progress report at each major milestone to explain key strategic decisions.

The Process

Explore

Identify

Identify fundamental structural elements like audience, goal, genre, length, deadline, and format.

Research

Research similar documents and competition, interview stakeholders, determine rhetorical exigence, note client strengths and weaknesses.

Define

Establish strategic guidelines for key points, tems, metaphors, selling points, inoculations, and overall goal.

Arrange

Plan

Plot document structure, thread key points, and plan positioning of appeals to emotion, logic, and credibility.

Write

Develop content based on established strategic guidelines.

Edit

Re-read three to four times to comb out grammatical incongruencies.

Style

Fashion

Add rhetorical figures and stylistic elements, balance grammatical structures, moderate for target audience.

Modify

Comb for terminology improvements, remove unncessary words, reinforce general theme.

Restructure

Reorganize key sentences to ensure that key points are delivered to their best effect.

Enable

Supply

When necessary, supply follow up documentation to explain delivery methods, key arguments, and talking points.

Support

Answer questions regarding integration with other projects, and other questions related to the final product.